Born in Tampa, Florida, raised in New Jersey, LEADR is a singer-songwriter-producer-activist based in Los Angeles. Growing up in the 90’s to traditional Vietnamese parents, LEADR uses visual spectacle and their distinctive voice to share their own harrowing journey.
“Growing up in Cherry Hill, NJ, people called me a fairy and now I’m embracing my inner faerie.”
Sporting signature pointed ears and acrylic nails, LEADR flexes recycle fashion and leads with a no-filter-love-yourself charisma.
After emerging on the indie scene with their initial release, “Waves" in 2018, Atwood Magazine described “Waves” as “a pulsing, blissful rush of emotional ambiance that washes over us with purity, minimalism, and temporal energy.” The track was subsequently selected by the Starbucks Corporation to play at their locations worldwide.
A spate of successful releases followed.
“11:11”, for which LEADR garnered acclaim from the likes of BILLBOARD, Vogue, Dancing Astronaut, and more. SPOTIFY’s Out Now & AAPI Pride (“Hi, I'm Human”), Fresh Finds: Indie (for “3am”) and Sagittarius Cosmic (for “Gaia”) playlists.
In 2020, LEADR led a group of artist friends to cover John Lennon’s “Imagine” which they posted on Facebook. Yoko Ono, The Beatles, and John Lennon liked LEADR’s cover so much that they showcased the video on their Twitter accounts. Following a recent post in 2021, Kacey Musgraves shared LEADR’s “Slow Burn” Cover on her Instagram.
In 2021, LEADR released a remix of his single “I’m Alright” with NYC electro-pop artist/producer/multi-instrumentalist Penguin Prison.
LEADR is also passionate about raising awareness on mental health in LGBTQ+ & AAPI communities as well as shining a light on Asian representation in the media. In 2019, they performed at the Models of Pride Conference, a series commissioned by the Los Angeles LGBTQ+ Center to help support LGBTQ+ and at-risk youth.
LEADR recently joined the NFT world with the creation of their own NFT inspired by their debut EP My Way. A portion of the proceeds will be donated towards The Trevor Project.
LEADR continues to play live shows throughout Los Angeles. They opened for English pop artist Bright Light Bright Light at The Satellite and played sold-out shows at iconic LA venues like The Peppermint Club, The Mint, and The Study.
In time, LEADR will set the stage for what is possible being one of the most auspicious artists to rise in the modern music industry.
Following their successful debut EP, My Way, they released a new remix of their most streamed song, "Gaia", called "Shoulda Known Better (Gaia)" out now. They enlisted non-binary Canadian rapper, Dijah SB, and their longtime collaborator/producer, Wundr, to help them with a fresh new sound. Spotify just added "Shoulda Known Better (Gaia)" to their most coveted editorial playlist, New Music Friday Canada.