LEADR is the musical journey of artist Alexander Tang.
BILLBOARD named LEADR one of “20 New Artists to fall in love with." after first emerging on the independent electronic scene with his initial release, “Waves" in 2018. Atwood Magazine described “Waves” as “a pulsing, blissful rush of emotional ambiance that washes over us with purity, minimalism, and temporal energy.” The track was subsequently selected by the Starbucks Corporation to play at their locations worldwide. His second single, “11:11 ft. TXVX” premiered on BILLBOARD and his third, “White Bird,” was featured in VOGUE BRAZIL’s August 2019 video showcase.
LEADR’s music is an expansive blend of pop, indie dance, and futurist elements that soars with euphonious vocals that lift the imagination. Drawing inspiration from artists like Billie Eilish, James Blake, Bonobo, and Lana Del Rey, LEADR’s new sound extends to fans of pop, indie-electronic, and R&B.
LEADR continues to perform at venues throughout Los Angeles. Past performances included sell-out shows at The Peppermint Club, The Mint, and The Study. He opened for UK pop artist Bright Light Bright Light at The Satellite. Furthering his quest to help support LGBTQ and at-risk youth, LEADR was honored to accept the invitation to perform on October 19th at the 2019 Models of Pride Conference, a series commissioned by the Los Angeles LGBT Center.
His upcoming LP represents the very personal culmination of his musical journey that explores the tropes of heartbreak, purpose, spiritual exploration, and growing up LGBTQ. The album is due for release in mid-January 2020.