ELECTRONIC PRESS KIT
Born in Tampa, Florida, and cultured in New Jersey, LEADR is a Los Angeles-based singer-songwriter-producer-activist who identifies as non-binary. As a child of traditional Vietnamese parents in the '90s, LEADR channels their unique journey through their evocative voice and visually compelling performances.
In 2018, "Waves," their mesmerizing track, was hailed by Atwood Magazine as "a pulsing, blissful rush of emotional ambiance." This recognition elevated the track's popularity to the point where Starbucks Corporation chose to feature it at locations across the globe.
LEADR's meteoric rise didn't stop there. They received critical acclaim from influential platforms like BILLBOARD, Vogue, Harper's Bazaar Vietnam and Dancing Astronaut for their music, including the hit single “11:11.” Their tracks have featured prominently on SPOTIFY’s curated playlists like Out Now & AAPI Pride, Fresh Finds: Indie, and Sagittarius Cosmic.
In 2020, a cover of John Lennon's “Imagine," led by LEADR and their artist friends, caught the attention of Yoko Ono and the official Beatles accounts, earning a spot on their Twitter showcases. Even Kacey Musgraves shared LEADR’s "Slow Burn" Cover on her Instagram in 2021.
LEADR's passionate commitment to raising awareness for mental health in the LGBTQ+ & AAPI communities, and advocating for Asian representation in the media, has led to powerful performances, including at the 2019 Models of Pride Conference.
Their dynamic live shows span the breadth of Los Angeles, with appearances at iconic venues like The Peppermint Club, The Mint, and The Study. In 2023, they participated in The Drag Is Not Dangerous telethon, raising over half a million dollars to combat anti-lgbtq+ legislations alongside legendary RuPaul’s Drag Race winners and celebrities.
Following the success of their debut EP, "My Way," LEADR revisited their most streamed song, "Gaia," to create a remix entitled "Shoulda Known Better (Gaia)." Collaborating with non-binary Canadian rapper, Dijah SB, and longtime ally, Wundr, they crafted a fresh, infectious sound. This remix soon found its way to Spotify's prestigious New Music Friday Canada playlist.
2023 saw LEADR chart a new course in their musical voyage with the alternative-pop tracks "Aeiou Nothin" & "Sorry", both earning a spot in Spotify’s API Pride editorial playlist. Poised to drop their newest single, "Unfriend", on June 21st, and their musical mission: To uplift and support LGBTQ+ and Asian communities worldwide, one note at a time.